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The ValueMetrix Approach

It is part of human nature to form an overall evaluation before buying a product or a service, accepting a job or investing in a company's shares. What's the general impression of the company? How well has the company performed on earlier occasions? How attractive are existing alternatives?




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Overall Evaluation
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The ValueMetrix Approach quantifies these relationships. It estimates how changes in impressions, experiences and alternatives are likely to impact on the revenue-generating behaviour. In a value simulator, the revenue changes are compared with the costs in order to arrive at the net financial value of the actions under evaluation.

The approach is an extension of the macroeconomic methodology originally developed for national Customer Satisfaction indices. While keeping surveys to capture perceptions, the ValueMetrix Approach incorporates financial facts into the analyses and focuses on the drivers of the desired behaviour rather than on what drives a predefined overall evaluation.

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