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The ValueMetrix® Approach
Specify whose behaviour to influence
Specify the behaviour to influence
List possible driving factors
Add facts to verify the behaviour
Describe the structure of the relationships
Convert into survey
Collect data
Analyse the data
Calculate scores and impacts
See how well the data describe the picture
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Calculate strength of links
Position factors in a graph
Identify differences between segments
Test in the Value Simulator
Draw the conclusions
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Value simulator part 2
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